digital transformation · human-centered design · ai

Humans in charge. AI at work.

Digital transformationHow large organisations change with technology. Since 2005.

Human-centered designDesign thinking for students, teams and executives. Since 2010.

Humans and AIHow people stay in charge as AI does more of the work. Today.

Portrait of Falk Uebernickel, black and white

I am a professor at ZHAW, where I co-direct the Institute of Marketing Management, and at the University of St.Gallen, School of Management.

I study how organisations bring AI into their work, and how people stay in charge while it does more. Today I do this as a principal investigator with Pattie Maes at the MIT Media Lab; earlier I worked with Larry Leifer at Stanford University in the Hasso Plattner Design Thinking Research Program and the SUGAR network.

From 2019 I was professor of Design Thinking and Innovation Management at the Hasso Plattner Institute and the University of Potsdam, and from 2023 head of the HPI d-school.

Before that, I spent almost fifteen years at the University of St.Gallen working on digital transformation and design thinking, led an HSG spin-off for transformation by design, and founded the SUGAR network with Stanford. Most of my time today goes into executive seminars.

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